Privacy policy

Last Updated: January 26, 2026

NovaRelief operates this store and website, including all related information, content, features, tools, products, and services, to provide you (the customer) with a curated shopping experience (hereinafter referred to as “the Service”). NovaRelief is powered by Shopify, enabling us to offer you the Service. This Privacy Policy explains how we collect, use, and disclose your personal information when you visit, use, or make purchases or other transactions through the Service, or otherwise interact with us. If there is any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy shall govern with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing the Service, you confirm that you have read this Privacy Policy and understand the manner in which your information is collected, used, and disclosed as described herein.

## Personal Information We Collect or Process

When we use the term “Personal Information,” we mean information that identifies you or another individual, or that can reasonably be associated with you or another individual. Personal Information does not include information collected anonymously or that has been de-identified, meaning it cannot be used to identify you or reasonably associate it with you. We may collect or process the following categories of Personal Information, including inferences drawn from such information, depending on how you use the Service, your country or region, and as permitted or required by applicable law:

- **Contact Information** includes your name, address, billing address, shipping address, phone number, and email address.
- **Financial Information** includes credit card, debit card, and financial account numbers; payment card information; financial account details; transaction details; payment methods; payment confirmations; and other payment details.
- **Account Information** includes your username, password, security questions, preferences, and general settings.
- **Transaction Information** includes items you browse, add to your cart or wishlist, or purchase, return, exchange, or cancel, along with your transaction history.
- **Contact Records** include information you provide when contacting us, such as details submitted when submitting a customer support inquiry.
- **Device Information** includes details about your device, browser, or network connection, your IP address, and other unique identifiers.
- **Usage Information** includes details about your interactions with our services, including how and when you use or browse them.

## Sources of Personal Information

We may collect personal information through the following channels:

- **Directly from You**: When you create an account, access or use our services, contact us, or otherwise provide personal information to us.
- **Automatically collected through the Service**, including information gathered from your device when you use our products or services or visit our websites, as well as information obtained through the use of cookies and similar technologies;
- **From our service providers**, including when we engage them to provide specific technologies and collect or process your personal information on our behalf;
- **From our partners or other third parties.**

## How We Use Your Personal Information

Depending on how you interact with us or the services you use, we may use personal information for the following purposes:

- **To provide, customize, and improve the Service.** We use your personal information to provide the Service, including: fulfilling contracts with you; processing payments; shipping orders; remembering your preferences and items of interest; sending account-related notifications; processing purchases, returns, exchanges, or other transactions; creating, maintaining, and otherwise managing your account; Arrange shipping; assist with any returns or exchanges; support reviews; and create a personalized shopping experience for you, such as recommending products related to your purchase history. This may include using your personal information to better customize and improve the Service.
- **Marketing and Advertising** We use your personal information for marketing and promotional purposes, such as sending you marketing, advertising, and promotional messages via email, text message, or postal mail, and displaying online advertisements for products or services on this Service or other websites based on items you previously purchased or added to your cart, as well as your other activities on this Service.
- **Security and Fraud Prevention** We use your personal information to verify your account; provide a secure payment and shopping experience; detect, investigate, or take action against potential fraudulent, illegal, dangerous, or malicious activities; ensure public safety; and maintain the security of our services. If you choose to use the Service and register an account, you are responsible for safeguarding your account credentials. We strongly advise against sharing your username, password, or other access details with others.
- **Contacting You** We use your personal information to provide customer support, respond to your requests, deliver efficient services, and maintain our business relationship.
- **Legal Reasons** We use your personal information to comply with applicable laws or respond to valid legal processes, including requests from law enforcement or government agencies, investigate or participate in civil discovery, potential or actual litigation, or other adversarial legal proceedings, and address or investigate potential violations of our terms or policies.

## How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes within the scope of this Privacy Policy. Such circumstances may include:

- Disclosure to Shopify, vendors, and other third parties providing services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, shipping, and transportation).
- Sharing with business and marketing partners to provide marketing services and deliver ads to you. For example, we partner with third-party services through Shopify to support personalized ad delivery based on your online activities across different merchants and websites. Our business and marketing partners use your information according to their respective privacy statements. Depending on your country/region, you may have the right to request that we stop sharing your information for targeted advertising and marketing based on your online activities across different merchants and websites. To exercise your right to opt out of such information use, click [here](https://novareliefco.com/pages/data-sharing-opt-out)
- When you instruct, request, or otherwise consent to our disclosure of specific information to third parties, such as for product shipping, or through your use of social media widgets or login integration features.
- Disclosure within our affiliates or corporate group.
- In connection with business transactions such as mergers or bankruptcies; to comply with any applicable legal obligations (including responding to subpoenas, search warrants, and similar requests); to enforce any applicable terms of service or policies; and to protect or defend the Service, our rights, and the rights of our users or others.

## Relationship with Shopify

This Service is hosted by Shopify, which collects and processes personal information about your access and use of the Service to provide and improve the Service. Information you submit to the Service will be transmitted to and shared with Shopify and third parties, which may be located outside your country, to provide and improve the Service. Additionally, to help protect, develop, and improve our business, we use certain Shopify enhancements that integrate data and information from your interactions with our store, other merchants, and Shopify. To provide these enhancements, Shopify may use the personal information we collect about your interactions with our store, other merchants, and Shopify. In these instances, Shopify is responsible for processing your personal information, including responding to requests you make to exercise your personal information rights for the purposes described above. For more details on how Shopify uses your personal information and any rights you may have, please visit the [Shopify Consumer Privacy Policy](https://www.shopify.com/legal/privacy/app-users). Depending on your country or region, you may exercise certain rights regarding your personal information here: [Shopify Privacy Portal](https://privacy.shopify.com/en).

## Third-Party Websites and Links

This Service may provide links to websites or other online platforms operated by third parties. If you visit these websites, which are not affiliated with or controlled by us, be sure to review their privacy and security policies and other terms of service. We do not guarantee or assume responsibility for the privacy or security of such websites, including the accuracy, completeness, or reliability of their information. Information you provide on public or semi-public platforms, including information shared on third-party social networking platforms, may also be viewed by other users of this Service and/or users of those third-party platforms. Our or third parties' use of such information is unrestricted. Our provision of such links does not constitute an endorsement of the content of such platforms or their owners or operators, unless otherwise stated within this Service.

## Children's Data

This Service is not intended for children, and we do not knowingly collect any personal information from minors in your jurisdiction. If you are a parent or guardian and discover that your child has provided us with personal information, you may contact us using the contact information provided below to request its deletion. As of the effective date of this Privacy Policy, to the best of our knowledge, we have not “shared” or “sold” (as defined under applicable laws) the personal information of minors under the age of 16.

## Information Security and Retention

Please note that no security measures are foolproof or impenetrable, and we cannot guarantee “absolute security.” Additionally, any information you send to us may not be secure during transmission. We advise against sending sensitive or confidential information through unsecured channels.

The retention period for your personal information depends on various factors, such as whether the information is needed to maintain your account, provide services, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies.

## Your Rights and Choices

Depending on your country or region, you may have some or all of the following rights regarding your personal information. However, these rights are not absolute, may only apply in specific circumstances, and we may refuse your request in certain situations permitted by law.

- **Access/Right to Know.** You have the right to request access to the personal information we hold about you.

- **Right to Deletion.** You may have the right to request that we delete the personal information we maintain about you.

- **Right to Rectification.** You may have the right to request that we correct inaccurate personal information we maintain about you.

- **Right to Data Portability.** In certain circumstances and subject to certain exceptions, you may have the right to obtain a copy of your personal information we hold and request that we transmit it to a third party.

- **Right to Opt Out or Share for Targeted Advertising.** Depending on your country/region, you may have the right to opt out of the “sale” or ‘sharing’ of your personal information, or to refuse our processing of your personal information for the purpose of “targeted advertising” (as defined by applicable privacy laws). To exercise your right to opt out of such information use, click [here](https://novareliefco.com/pages/data-sharing-opt-out). Please note that if you visit our website with the “Global Privacy Controls” opt-out preference signal enabled, we will automatically treat it as an opt-out request for the device and browser you use to access the website, based on your location. If we can associate the device sending the signal with a Shopify account, the opt-out request will be synchronized to that account. For more information about Global Privacy Controls, visit https://globalprivacycontrol.org/. Beyond Global Privacy Controls, we do not recognize other “Do Not Track” signals that your web browser or device may send.

- **Manage Communication Preferences. ** We may send you promotional emails. You can opt out of receiving such messages at any time by using the unsubscribe option provided in our emails. If you opt out, we may still send you non-promotional emails, such as notifications related to your account or orders.

**If you reside in the United Kingdom or the European Economic Area,** and subject to exceptions and limitations under local law, you may exercise the following rights in addition to those listed above:

- **Right to Object and Restrict Processing:** You may have the right to request that we cease or restrict processing your personal information for specific purposes.

- **Right to Withdraw Consent:** When we process your personal information based on your consent, you have the right to withdraw that consent. Withdrawing consent does not affect the lawfulness of any processing conducted prior to withdrawal.

You may exercise any of the above rights by contacting us at the locations indicated within this service or via the contact details provided below. For detailed information about how Shopify uses your personal information and any rights you may have (including rights related to data processed by Shopify), please visit: https://privacy.shopify.com/en.

We will not discriminate against you for exercising any of the above rights. Where permitted or required by applicable law, we may need to verify your identity before processing your request. Under applicable law, you may designate an authorized agent to request the exercise of your rights on your behalf. Before accepting a request from an agent, we will require the agent to provide documentation authorizing them to act on your behalf and may require you to verify your identity directly with us. We will respond to your request in a timely manner within the timeframe prescribed by applicable law.

## Complaints

If you have concerns about how we handle your personal information, please contact us using the details provided below. Depending on your country or region, you may have the right to appeal our decisions. You can contact us using the details provided below or submit a complaint to your local data protection supervisory authority. If you are located in the European Economic Area, click [here](https://edpb.europa.eu/about-edpb/about-edpb/members) to view a list of data protection authorities.

## International Transfers

Please note that we may transfer, store, and process your personal information outside your country or region.

If we transfer your personal information outside the European Economic Area or the United Kingdom, we will use recognized data transfer mechanisms—such as the Standard Contractual Clauses issued by the European Commission or any equivalent contracts issued by the relevant UK authorities—unless the destination country has been deemed to provide an adequate level of data protection.

## Changes to This Privacy Policy

This Privacy Policy may be updated from time to time to reflect changes in our privacy practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the “Last Updated” date, and provide notice as required by applicable law.

## Contact Information

If you have any questions about our privacy practices or this Privacy Policy, or wish to exercise any rights you may have, please call or email info@NovaReliefco.com. We are the data controller of your personal information under applicable data protection laws.